Discover the Beauty Favorites of India: The Best Products of 2023!

Which products stole the show in 2023? And did you use those products, or did you miss out on them? In today's blog, we will talk about what the most used products of 2023 were in India. Our community shared their product recommendations with us on Unsweetened Beauty App. If you want to share your opinion and get paid for it, sign up here

Starting with the skincare category, Dove Deeply Nourishing Body Wash was our community's most used and recommended product. Followed by Bella Vita Organic EyeLift Cream and mCaffeine Coffee Under Eye Cream, it's interesting how most users relied on eye creams instead of getting their beauty sleep. 


In makeup, the Insight Cosmetics Duo Stick won fans for its convenience, combining a concealer and highlighter in one. The Maybelline New York Fit Me Foundation was loved for making skin look flawless and matte. And the Maybelline Colossal Bold Eyeliner became a favorite for easily creating lasting, dramatic looks. Just like in skincare, these makeup picks show a trend towards products that offer both quality and practicality.

But why did these products top the chart? 

Skincare in 2023 was all about feeding your skin what it needs. The trend is to return to basics with products offering deep nourishment. People choose skin care packed with good stuff to keep their skin healthy. They want products that are simple and effective. No fuss, just great skin. 

Coming to makeup, users prefer products with a natural finish that feels light on the skin. Makeup isn't just about bold colors and sharp lines anymore. It's about enhancing what you already have and feeling confident in your skin. 

Beauty and makeup are confusing minefields, and with so many options in the market, it's hard to find a product that works for you. With time, beauty became an expensive affair. You have to try many products to find that one product that works for you. 

Well, this isn't the case with Unsweetened Beauty. We have developed a skin quiz with the help of professionals that asks simple questions about your concerns, goals, and lifestyle to suggest products picked by professionals who work for users like you. No more wasting money on the wrong products. Buy what works for you with UB. Try the quiz now. 

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