Do serums belong on your bathroom shelf?

What are Serums?

Serums are essential to any skincare routine, yet they are often misunderstood. These products are highly beneficial and formulated with active ingredients targeting certain skin concerns. Unlike moisturizers, serums have a smaller molecular structure, enabling them to penetrate deeply into the skin and deliver a high concentration of active ingredients.

While moisturizers hydrate the top layer of the skin to create a protective barrier, serums work beneath the surface to correct, repair, and protect the skin. This is why many people turn to serums for a more targeted approach to skin health.


70% of people have added a serum to their skincare routine, indicating a shift towards more specialized skincare solutions. (UB insights) 


The Rise of Serums in Skincare Routines


Beauty is constantly changing, with new trends always emerging. However, serums have become increasingly popular and have secured their place on beauty enthusiasts' and casual users' vanity shelves. But what makes them so popular?


The answer lies in their versatility and effectiveness. Serums are specially formulated to tackle a wide range of skin concerns, including aging, hydration, and brightening, making them a crucial and customizable element of skincare routines worldwide.


40% of people look for serums to brighten their skin, while 20% look for serums to reduce acne/pimples. (UB Insights)


How do you choose the right serum?


Navigating the world of serums can be challenging, with many options available. To choose the right serum, it's essential to understand your skin type and match it with the serum that contains the right ingredients. If you have oily skin, look for a serum that controls excess sebum while providing hydration. If you have dry skin, seek out hyaluronic acid and glycerin serums for intense moisture. And if you have sensitive skin, look for serums that contain niacinamide and Centella Asiatica to soothe and calm your skin.


Key ingredients in serums and their benefits


The effectiveness of a serum depends on its ingredients, each selected for its unique benefits to the skin. These ingredients determine the serum's superpowers, from hydrating to brightening properties.


For instance, hyaluronic acid can hold up to 1000 times its weight in water, making it an ideal ingredient for serums targeting dry skin. Niacinamide, a form of vitamin B3, is excellent for reducing inflammation and redness, making it perfect for those with sensitive skin conditions or anyone looking to reduce the appearance of large pores. Finally, Vitamin C is a brightening star that can even out skin tone and provide that desirable glow.


Niacinamide and hyaluronic acid are the most popular ingredients in skincare discussions, making up 60% of the conversation. (UB Insights) 




Serums are effective and are the top favorites of users across the globe. That said, serums are not a must-have; it's an additional step in your skincare routine to treat your skin concerns. Pick a serum that fits your skin concern, and don't overdo it. If you are confused about where to start, take Unsweetened Beauty's skin quiz, where we consider your skin concerns, goals, and lifestyle to suggest products that work for thousands of others like you. Say bye-bye to guesswork and hello to results with UB!

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