In the world of hashtags and viral campaigns, it's easy to assume that social media is where the spotlight shines brightest. But if you're investing resources into social media marketing, it's time to pause and ponder - "Do those clicks and views translate into trust?" This question becomes even more pressing when considering the findings of Jay Baer, who highlights that 92% of consumers trust recommendations from their network over ads.
Social media played an important role during the pandemic when traditional methods faltered. It served the consumers and kept the communication between consumers and brands alive. While there was a noticeable shift towards social media influence on purchase decisions during and post-COVID-19, the fundamental human connection remains unshaken.