Friends & family are your best brand ambassadors

In the world of hashtags and viral campaigns, it's easy to assume that social media is where the spotlight shines brightest. But if you're investing resources into social media marketing, it's time to pause and ponder - "Do those clicks and views translate into trust?" This question becomes even more pressing when considering the findings of Jay Baer, who highlights that 92% of consumers trust recommendations from their network over ads. 

Social media played an important role during the pandemic when traditional methods faltered. It served the consumers and kept the communication between consumers and brands alive. While there was a noticeable shift towards social media influence on purchase decisions during and post-COVID-19, the fundamental human connection remains unshaken. 


The rise of influencer marketing and the usage of 'sponsored' tags led many consumers to be cautious of paid promotions. Instead, they prefer authentic and genuine content. When a product is mentioned without an ad tag, it increases the brand's credibility and conversion rates. Brands that focus on creating excellent products tend to attract influencers organically, which generates an authentic and trustworthy buzz that sponsored posts cannot replicate. This popularity cannot be bought with money and is more valuable than sponsored posts.

To succeed in today's digital age, as a brand, you should focus on making great products, building genuine relationships with customers, and leveraging the power of word-of-mouth advertising. When customers trust a brand, they talk about it positively. This organic promotion is invaluable and timeless.

Copying a brand's marketing strategy is not a good idea, and neither is copying your friend's skincare routine. Take this short quiz to get a personalized skincare routine designed by dermatologists, skin experts and your digital twins for your skin profile.

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