How do customers buy beauty products today?

In beauty and skincare, not everyone wants the same thing. Thanks to the internet, we now know that people from different places and ages like to shop for beauty products differently. Both shoppers and companies need to understand these differences to make smart choices and keep up with changes in how we buy beauty products.

There are two main types of shoppers: those who live in big cities love to shop from websites and local shops. At the same time, people from smaller towns prefer buying from big online stores like Amazon. This happens because city folks enjoy trying products in stores, and those in smaller towns like the convenience of shopping online.

Age also matters a lot. Young people are used to the internet and like to hunt for the best deals and the newest products online. On the other hand, older people might prefer going to stores to see and feel the products themselves and get advice on what to buy.

What people want from their beauty products can also depend on their lifestyle and what's important to them. Younger shoppers often look for products that are good for the environment and everyone, and they like real and active brands online. Older shoppers might stick with brands they've known and trusted for years, available at their favorite physical stores.

Online shopping for beauty products has grown a lot, especially with the push from recent global events, and it will keep growing. Companies are working hard to improve their online stores and ads to attract more customers. Shopping online is getting more exciting, with live videos and more ways to feel like you're part of a shopping experience, even if you're just on your phone or computer.

Money matters, too. People who have less to spend might look for cheaper deals online. But they might splurge on luxury items and special shopping experiences in stores when they have more money. Companies trying to sell beauty products need to understand these differences and make their products and ads fit what people in different places and of different ages want.

In short, knowing what different types of customers like helps people make better buying choices and helps companies sell more effectively. As shopping habits keep changing, one thing stays the same: having options makes shopping for beauty products interesting.

But it can be overwhelming too, just like they say, "too many cooks spoil the broth." If you feel overwhelmed while looking for products online - try UB's skin quiz. Developed with expertise, it goes beyond the basics to consider your lifestyle, environment, and goals, offering personalized recommendations. With our quiz, you're not just choosing products but building a skincare routine.

No more guesswork, just results. Start your journey to better skin today.

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