Why do people use serums?

Serums are trending. It's like every other user owns 3 different serums. Major credits go to skincare companies heavily advertising serums and their benefits. And no doubt serums are beneficial for different skin concerns. They're designed with high concentrations of active ingredients to tackle various skin issues directly. 

Unlike heavier lotions or creams, serums have a thinner consistency, allowing them to penetrate deeply into the skin. This means they work faster and more effectively to:

  1. Hydrate dry skin, making it plump and dewy.
  2. Brighten dull complexions, giving a radiant glow.
  3. Fight signs of aging, such as fine lines and wrinkles, for a smoother, youthful appearance.
  4. Address specific concerns like acne, redness, and hyperpigmentation with targeted ingredients.

Our community insights revealed that most people use serums to brighten their skin, make it glow, and decrease dryness. However, choosing the right serum for your skin type is important. 

How to choose a serum for your skin? 

Oily Skin: Look for serums that regulate oil production and minimize pores without causing breakouts.

Dry Skin: Ingredients like hyaluronic acid and glycerin attract moisture, keeping your skin hydrated.

Combination Skin: Balance is crucial. Opt for serums that hydrate dry areas while controlling shine in oily zones.

Sensitive Skin: Seek serums with soothing, anti-inflammatory properties to calm irritation and redness.

When selecting a serum, consider the main skin concern you wish to address. Whether it's aging, dryness, dullness, or acne, there's a serum formulated to help.

How to use serums effectively? 

Maximizing the benefits of your serum involves more than just application. Here's how to use serums effectively in your skincare routine:


Cleanse First: Always apply serum to clean skin to ensure maximum absorption.


Apply Correctly: A little goes a long way. Use a pea-sized amount, gently patting it onto the face and neck.


Layer Wisely: Follow up with a moisturizer to increase the serum's benefits and hydrate further.


Consistency is Key: Regular use, both morning and night, can significantly improve over time.

Serums offer a powerful way to improve your skincare routine, addressing specific concerns with concentrated ingredients. 

Feeling overwhelmed? Take our Skin Quiz. Developed with expertise, it goes beyond the basics to consider your lifestyle, environment, and goals, offering personalized recommendations. With our quiz, you're not just choosing products but building a skincare routine.

No more guesswork, just results. Start your journey to better skin today.

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